6 Little-Used Marketing Platforms to Build Your Brand

Are you looking for fresh ways to present your content, engage with your audience or perhaps link up with new influencers to take your brand to the next level?

Sometimes, conventional marketing tools can be overrated and overcrowded. A little out-of-the box thinking gives you more space for creativity in your marketing strategies and lets you build a unique, buzzing brand. As a digital agency owner, client’s are always asking me about ways to promote. So, here are a few secret weapons in our brand building arsenal.

Here are 6 little known tools that we cayou need to try out to give your marketing efforts a little more punch:

Narrow.io

While Twitter is not an unconventional marketing platform, Narrow.io remains almost a well-kept secret. This tool lets you grow your Twitter following by broadcasting the right message to the right people.

Strategic social media engagement is a large part of building a successful brand. And being able to engage with a targeted audience is the first step in the right direction.

With Narrow.io, all you need to do is type in a keyword or hashtag to find relevant users who could be receptive to your message and with whom you could start to engage.

JustReachOut

As a small business owner, getting press coverage is probably not an easy fete. Yet, the right coverage at the right time could skyrocket your brand to unimaginable heights.

While there are the likes of Help a Reporter Out (HARO), JustReachOut is a less crowded platform that lets you find and pitch journalists who are actually interested in what you do.

In addition to listing journalists you should contact, JustReachOut also helps you craft an effective email pitch that will get you the press coverage you need.

FameBit

You probably know by now that YouTube stars are some of the strongest influencers on the social media scene. They are drawing in millions of fans on their YouTube channels and many are revolutionizing how brands market and engage with their audience.

Is it possible for a small business owner to grab piece of the YouTube influencer pie? Short answer: Yes.

With FameBit, you do not have to be a mega brand to find, hire and collaborate with influential content creators. With a budget as low as $100, you can get your brand endorsed and co-create content that drives engagement and conversion.

Onlypult

Attracting as many as 300 million active users, Instagram is undeniably a big deal. However, Instagram has several API limitations that make posting on the platform a bit cumbersome.

If yours is largely a visual brand and therefore you need to post pictures regularly, Onlypult takes the fuss out of Instagram scheduling and posting.

This nifty tool makes content creation for Instagram possible whether you are using a mobile device or desktop. Schedule content and post later on a regular basis to keep your brand visible right, front and center.

Rhyme Zone

While a picture can speak a thousand words, a single word or two can leave a lifetime impact on those who hear or read these words.

Building a brand and making it stand out from the crowd requires tons of creativity, which includes playing around with words to generate buzz. Rhyme Zone is one of my favorite tools.

Whether you are writing long-form copy, creating a campaign, advertising or simply updating social media statuses, it is vital to choose words that will draw in your target audience.

In the marketing world, Rhyme Zone is hardly known. Yet, the little app that lets you find lyrically rhyming words and phrases is a no brainer if you want your brand to shine in a glow of uniqueness, humor and out-of-the box word presentation.

Tinder

What does a dating app that has received flack for arguably promoting a culture of shallow hook-ups have to do with web marketing?

As part of the out-of-the box thinking mode, bold brands are turning to unexpected platforms such as Tinder to engage a younger, fast-paced audience.

From fake profiles to upfront branded profiles, brands such as Dominos, Atlanta Hawks and Amnesty International are finding seductive and flattering ways to tap into the 50-million user base.

Be Unconventional

In a noisy and crowded online space, it may pay off to go zig when everyone goes zag. Utilizing unconventional marketing platforms helps to highlight the uniqueness of your brand and to engage with your audience in a special, efficient and almost exclusive way without needing to stretch your budget more than you need to.