The Art Of Creating Sales Pages With High Conversions

It’s simple, it’s elegant and it’s PACKED with excellent calls-to-action to get the reader to take action. There are exceptional sales pages well-worth reading over and over, and they pull a 20% response rate, which is amazing and rare.

I am not suggesting that you can experience such results, because it depends on a lot of factors.  But I’m here to reveal some copywriting secrets used by top copywriters that can change normal sales pages to value-packed pieces.

A Headline That Forces Your Prospect To Read

Heading: From 1975 – 1980 What Single Investment Appreciated Approximately 450% Greater Than Bonds¹…398% Higher Than Stocks²…175% Better Than Houses And 74% Greater Than Diamonds?!!

See the headline above?  I love it… I love the way the investments are mentioned in the headline.  If you’re into investment, this headline prompts you to read the rest of the copy to see what can outperform others by such a large percentage.

It helps build curiosity for any investor. Whether they believe the headline or not, their curiosity will get them to read the copy. “What the hell is this guy talking about?” That’s the question that starts bothering them and they are forced to find the answer.

Talking of percentages hints at proof and people love numbers and this keeps them reading, to opt-in or buy.

Call-To-Action In The Sub Heading

Sub-heading:

(The Answer Below May Surprise You)

A call-to-action is used in the sub-heading.  “The Answer Below May Surprise You” is the sub-heading.

The idea is to use a subtle call-to-action, without sounding forceful or insistent. This sub-heading tells the reader to continue reading to find out all about the investment.

The idea is to tell the prospect what he should do and give a proper reason for him to do so. This headline and sub heading achieve this goal beautifully.

Opening Line To Build Curiosity

 “The Luger WWII Military S/42 handgun is one of the growing number of collector worthy firearms gaining investor attention lately.”

Generally, the headline does the job of building curiosity and the response to that curiosity lies somewhere in the middle of the copy. But here, the answer is given right at the beginning of the copy.  But just because the curiosity is satisfied, the interest is not lost.

The reason is that the opening sentence makes you even more curious as to why a handgun can be good for investment purposes. People would have expected something very different from a handgun to be an investment that yields such high rate of return.

Being Specific

Nobody likes vague talk. Specifics are what you should be offering.

Saying something like, “Handguns are gaining investor attention lately” may sound unconvincing. Giving the SPECIFICS about the gun and the event makes it all more believable.

Expert copywriters are convinced that the first few words in a sentence hold a lot of importance and they have seen this leading to increased sales and opt-ins. Master copywriters use several specific words to grab reader attention and retain it.

If you’re writing your sales pages, just write what you have to as a first draft. Once you’re convinced you have all the information you wanted to offer on your sales page, go back to it and change words as required, adding SPECIFIC WORDS.

If you look at the opening line above, “collector worthy firearms gaining investor attention lately,” you’ll notice how carefully each word is chosen.

“Collector worthy” tells people that they’re valuable. “Gaining investor attention” reveals that there are other investors paying attention to them.

Even the word “lately” reveals a lot. It tells the reader that now is the time to get in, and it gives them hope that this could be the next big investment.

Understand And Know Your Prospects

To be able to write great sales pages, you should first understand your target market.  The only way you can make sure every word in your sales pages make a difference is by getting into the heads of your prospects. When you understand what’s in their mind, it’s easy to use words that trigger certain reactions and behaviors from them.

Get an idea of what exactly they’re looking for, and what will prompt them to buy what you’re offering. You should also understand what could stop them from buying, and make sure you alleviate all such negatives.

Some sales letter expert once said that it helps to write your sales letter after having made the first sales one-on-one. In this case, since we’re marketing online, you could try selling it through other avenues first. Just a thought…..I haven’t seen many who do this. Totally up to you!

Offer Proof in Your Sales Pages

It’s important to offer proof, or people will consider all that you’ve written as useless.

In the headline example, you can see that there’s proof at every step.

From 1975-1980 – offers a specific period

450% greater than bonds (and others) – offers the percentage of increase.

Make sure the proof you offer is authentic and is based on realistic figures. If you just plant great numbers there to gain attention, it won’t be long before people find out.

Call-To-Action Towards The End

Once you’ve written everything on the page, it’s time to use another call to action.

Just give people directions on how they can ask for further information, opt-in or something like that.

“Simply sign-up for our email newsletter and we will send you the complete information.”

Tell them what they need to do in a straight manner. You can also tell them that it’s completely free and the reader is under no obligation.

Use a large handwritten signature at the end for credibility.

Sales Pages Conclusion

Don’t bother about grammar too much when you’re writing your sales pages. Of course, good English is a must, but not all fragments can be changed to complete sentences when writing a sales letter.

The opening of the sales letter and the ending are very important. Just take care of the basics and you should come up with high-converting sales pages.

What is your sales pages conversion rate?