How To Connect With Your Customers Like Taylor Swift Connects With Her Fans

Successful business owners know that happy customers equal happy profits.

Investing in customer relationship is a cornerstone of every business that hopes to grow by leaps and bounds. More importantly, at a time where social media has become a popular communication tool, connecting and engaging with customers has taken on greater importance.

Taylor Swift is a young and highly successful country and pop musician who has certainly mastered the art of connecting with her fans. With an estimated net worth of $180 million, having being ranked among the top 100 most influential celebrities in the world, and with millions of social media followers, the 24 year old offers lessons on how to successfully keep and grow your customer base through relationship building.

Create memorable experiences for your customers

Swift’s concerts attract millions of fans. Her performances are always top notch and the energy is simply unforgettable. It is no wonder that tickets to her concerts sell out in a matter of hours!

Customers always come back and refer others if they had a great experience interacting with a business. Memorable experiences can be created by offering valuable products or services, being of assistance to a customer, going out of your way to make their life a little easier.

Some of the most successful brands, for example Apple, have discovered that the best way to connect with customers and to build loyalty is to consistently create new, innovative products that simply blow customers away.

At the same time, Swift’s performances are extraordinary—she always goes beyond her fans’ expectations and fans keeping coming back to her concerts.

Keep tabs with customers and listen to the conversations

Busy as she is, Swift still takes time to follow up with feedback from fans. What are people saying about her last concert, her TV appearance, her performance?

Keeping an ear to the ground and listening to what customers are saying is key to building loyalty and trust.

Social media has made it easier to tap into fans’ sentiments about a brand. Social listening allows you to determine whether your customers are raving about your brand or whether they are complaining. It is also much easier to immediately engage unsatisfied customers instead of waiting for the problem to fester.

In addition to using social media, utilize email, surveys, questionnaires and other tools to generate customer feedback. You want to continuously engage with your customers, whether or not they are reporting a complaint. Continuous engagement allows your clients to feel connected to you and it also shows that you care about them.

This leads us to the next point…

Show genuine care for your customers

Taylor Swift is known for her genuine kindness and authentic personality. In spite of her celebrity status, these humble attributes are what make her so appealing to her fans.

It is common for Swift to personally reach out to a heart broken Istagram follower encouraging her fan to ‘keep her head up.’ Swift has also had long lunches and dates with some of her fans, most of who were suffering from a terminal disease.

Her ability to come through for her fans, even in the smallest way, makes her likeable. Swift has managed to build an appealing personal brand, which has largely contributed to her wild success.

While you do not have to have lunches with your customers, showing that you care about them will go a long way in building a loyal customer base. For example, wishing a client a happy birthday, sending them a greeting card on their anniversary, or offering them a much needed referral are all caring acts that help to humanize your business.

It is said that Taylor Swift reaches out to her fans personally; she has not employed anyone to do it for her. Her success can be attributed to her ability to build a deeply loyal fan base of ‘Swifties’ whom she consistently keeps tabs with and to whom she delivers what she promises.

Is there anything you can think of which would build a stronger connection with your audience?