How to Use Twitter Photo Collage For Your Marketing Strategy

The new Twitter photo collage is an exciting opportunity for brands to tell stories through visual content. I-phone users can now share up to 4 pictures and tag a maximum of 10 people, thereby overcoming the 140 character limitation.

Not surprisingly, a study by SHIFT, a marketing software company found that tweets with pictures generated high engagement. The study results indicated that users engaged 5 times more when an image was included in a tweet, and they retweeted and replied two times more to tweets that were accompanied by a photo. Most marketers understand the rewards of making content more visually appealing. However, the time and design demands of creating social media images can be a bit of a constraint to creating and sharing more visual content. Even then, the Twitter photo collage doesn’t require a lot of input in terms of designing and sharing perfect images. You can easily repurposes and use any meaningful images to boost engagement with your tweets, just from your Iphone.

A thousand words: Telling a story with just 4 pictures

Storytelling is not a new marketing concept. For years, marketers have been telling stories through advertising, branding and even through word of mouth. But the burgeoning popularity of social media has made it possible for brands to take their stories even closer to their audience. Storytelling with all its benefits, including brand awareness, is no longer a one-way affair; fans, followers and influencers are now able to engage with content in a way that wasn’t possible before social media became an indispensable marketing tool. Photo collages on Twitter allow you to tell stories in a way that a text-based tweet couldn’t. Use photos that tell the start, the middle and the end of a compelling story that you would like to share with followers.

Tactfully making it all about your product

Conventional online marketing practice advocates against talking about your product on social media. But you can break the rules by levering the power of visuals to market your products. Whether you have a product launch in the pipeline, or you would like to remarket a product that’s already up for sale, photo collages can help you to do this without being blatantly narcissistic about your merchandise. Presenting your products this way accompanied by an offer and a link to your landing page, is a great way to boost engagement between your brand and your followers. Obviously, it is wise to use photo collages of your products moderately because after all, there is a difference between Pinterest (a wholly visual social platform) and Twitter.

Content marketing: Make your content snackable

If you are a frequent Twitter user, you know how much time it takes to write, edit and re-edit a message to fit into the 140-word limit. The standard way to share content on Twitter is through text and an accompanying link. But the addition of photos does a good job of making your content pop and thus more shareable. Think about it—which tweet would stand out the most for you: one that posts a link to a blog post or one that features snapshot quotes of the blog post, or perhaps some images related to the blog post? Most likely, the latter will naturally appeal to you and most other users. Use the collage feature to visually promote blog posts, ebooks, and articles that may help your followers to take the next step in the buying funnel.

Event promotions with quick images

In addition to using hashtags and Twitter chats to promote upcoming events related to your brand, why not convey the message with pictures. There are many opportunities to leverage the collage feature for your events—you could post pictures of the avenue, the speakers lined up for the event, the topics to be covered, and even cool images of a past event. Don’t forget to tag any relevant followers or influencers who might spread the word and boost visibility for the upcoming event among their own followers.

Conclusion

Text-based tweets will continue to be the bread and butter of Twitter. But visuals are attracting high engagement among followers. The smartest marketers are those who will integrate compelling images into their storytelling, content and product marketing strategies to triumph over the obvious limitations of text only tweets.

Are you ready to dominate the feed with your own Twitter Photo Collage?